Future Consumers' Travel Decisions

How will consumers’ choose their travel destination in the future?

We’ve previously discussed how past consumers made their travel decisions, and we talked about how current consumers make their travel decisions, Now, it’s time to discuss how future consumers will make their travel decisions.

According to Skyscanner, this is what the future of travel looks like....

According to this video, it seems that in the future, we'll be so technologically advanced, that technology will be the sole influencer regarding how consumers make their travel destinations.

This is different from how consumers use technology to make their travel decisions today. Today, there is a person behind the technology that is influencing how consumers make their travel decisions; a travel influencer uses social media to impact their audience. In the future, there will be no person behind the screen. Instead, it will solely be the technology.

In this video, the technology suggests places that they think their owner should visit. The owner doesn't even have to do anything. Thus, technology will not only be impacting where consumers travel, it will be controlling where people travel.

I'm not sure how I feel about the future of travel, as I feel that a person should be in control of their travel, not technology. In addition, it can be fun going through the process of making travel decisions. It can be fun to explore the different hotels you can stay at, the different places you can see, etc.; however, in this future, a person doesn't have the opportunity to do so. I know it's rather cliché, but "it's not about the destination, it's about the journey", and with this future, the journey of travel and making one's travel decisions is completely taken away.

Not much has been said about the future of travel, as it can be challenging enough for companies to continuously keep up with the demands of today's consumers; however, what has been said all has one similarity: technology.

Sources

Skyscanner. (2014, April 9). Skyscanner presents the Future of Travel in 2024. Retrieved from: https://www.youtube.com/watch?v=nOCzl1IYFQg